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Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
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Powersports Business
Indian Motorcycle leads again as dealers miss half of web leads, study finds
March 2026
Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at 55, marking the fourth consecutive year the brand has led the rankings. Top performers behind Indian included Harley-Davidson, ... Read More >
Motorcycle Powersports News
Pied Piper Releases 2026 Internet Lead Effectiveness Study, Indian Ranked Highest
March 2026
Indian Motorcycle dealerships were ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, which measured dealership responses to internet sales leads. Pied Piper submitted customer inquiries through 2,133 powersports dealership websites representing all major brands. Indian dealerships maintained their top rank among powersports brands for the fourth year in a row and achieved an average ILE score ... Read More >
Press Release: INDIAN MOTORCYCLE RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; INDUSTRY ENTERS 5TH YEAR OF STAGNANT PERFORMANCE
March 2026
Dissatisfaction remains common: More than half of customer inquiries remain unanswered after 24 hours industry-wide Missed Opportunities: Only one in three customers received a response that included next steps of any kind, and only one in ten dealerships industry-wide offered an appointment Leaders in the 2026 study: Indian dealerships had the highest average Internet Lead Effectiveness® (ILE®) score followed by Harley Davidson, Can-Am, Triumph, ... Read More >
Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
National Today
Infiniti Dealers Rank Highest in 2026 Web Lead Response Study; AI and Automation Drive Industry Improvement
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February 2026
“Automation and AI have improved dealer responsiveness, but the greatest risk is in the handoffs; between systems and from AI to dealership staff. Teams assume automation is working and that someone will step in if it fails. Too often, no one does. Independent measurement such as ILE reveals those hidden breakdowns before they cost sales and erode brand trust.” — Cameron O'Hagan, Vice President of Metrics and Analytics (Pied Piper Management ... Read More >
Used Car News
Study Ranks Dealership Lead Effectiveness
February 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE®) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its fifteenth year, the study measured response to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
Press Release: INFINITI DEALERS RANK HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; AI AND AUTOMATION DRIVE INDUSTRY IMPROVEMENT
February 2026
AI and automation: Customers received “perfect” responses more than half the time, a rate that has doubled in 5 years Risks of automation: When AI required human intervention, customer questions were twice as likely to go unanswered ChatGPT search results: Local customers for one in four dealers were sent to another dealer instead AUSTIN, TEXAS, USA – February 23, 2026 – Infiniti dealerships ranked highest in the 2026 Pied Piper PSI® Internet ... Read More >
Rural Lifestyle Dealer
Kubota Ranked Highest in 2026 Web Lead Response Study
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February 2026
Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total industry averaged 29, however both dropped five ... Read More >
Wards Auto
It looks like dealers' facility upgrades do sell more cars
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January 2026
Pied Piper, a consultancy, just did an inaugural Dealership Facility Consistency Study to see how well individual brands have achieved a common, appealing look of their sales points. The company used Google’s satellite and street imagery, matched with artificial intelligence, to visually analyze all 18,862 dealerships in the U.S. for its “look-alike index,” Pied Piper CEO Fran O’Hagan told WardsAuto. However, he said that sometimes it’s fine ... Read More >
