Measure, Report & Improve
Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
Recent Press
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OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026
Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ... Read More >
Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ... Read More >
Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE
January 2026
AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ... Read More >
Automotive News
AI Gains Ground in the Auto Industry
December 2025
Auto industry consulting firm Pied Piper found a way in 2025 to use AI on a grand scale. Its new Dealership Facility Consistency Study leveraged AI to analyze more than 540,000 satellite and street-view images of 18,662 U.S. auto dealerships. CEO Fran O’Hagan said the study took about a month to finish, a fraction of the time typically required for a study of its size. Read More >
Automotive News
Chevy dealerships tops for consistent look across all U.S. stores, study finds
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November 2025
Chevrolet dealerships maintain the most consistent look in the U.S. compared with their rivals, according to Pied Piper’s new Dealership Facility Consistency Study. The dealership consulting firm’s Look-Alike Index measured the variation of features and quality picked up by its AI computer vision model. It relied on satellite and street-view images of more than 18,000 dealership stores across the country to formulate its rankings. Manufacturers ... Read More >
Press Release: PIED PIPER WELCOMES ARMEN DEKMEZIAN AS CLIENT MANAGER
November 2025
AUSTIN, TEXAS – November 17, 2025 – Pied Piper Management Company LLC, a leading provider of retail best practice measurement and reporting for the auto industry and other industries, is pleased to announce the appointment of Armen Dekmezian as Client Manager, effective November 17, 2025. In this role, Armen will be responsible for helping new and existing clients enhance the effectiveness of their retailers by selecting and implementing Pied ... Read More >
Press Release: CHEVROLET RANKED #1 FOR DEALERSHIP CONSISTENCY IN PIED PIPER'S “LOOK-ALIKE INDEX™” AI COMPUTER VISION STUDY
November 2025
Groundbreaking national Dealership Facility Consistency Study™ used AI computer vision to analyze the exterior facilities of 18,662 automobile dealerships Auto brands were ranked by Pied Piper’s new Look-Alike Index™ measuring the consistency of more than 70 data points observed throughout each brand’s dealer network MONTEREY, CALIFORNIA, USA – November 17, 2025 – Chevrolet was found to have the most consistent dealership facilities in Pied ... Read More >
Powersports Business
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
October 2025
Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ... Read More >
Boating Industry
Bass Pro Shops' Sun Tracker ranked highest in sales call effectiveness study
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October 2025
Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats. To complete the study, Pied Piper submitted 849 sales phone ... Read More >
Press Release: BASS PRO SHOPS RANKED HIGHEST IN 2025 BOAT INDUSTRY STUDY MEASURING RESPONSE TO SALES CUSTOMER CALLS
October 2025
Pied Piper’s Second Annual Boat Industry Telephone Lead Effectiveness® Study Performance Varied Widely Across Major Pontoon Boat Brands MONTEREY, CALIFORNIA – October 20, 2025 – Bass Pro Shops ranked highest in the 2025 Pied Piper PSI® Telephone Lead Effectiveness® (TLE®) Study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Following Bass Pro Shops’ Sun Tracker ... Read More >
