- Pied Piper is a privately held Monterey, California based company
- Founded in 2003 by former auto industry executive, Fran O'Hagan
"Founded Pied Piper after first working for auto manufacturers Mercedes-Benz, BMW and Jag/Land Rover. My favorite responsibility at the car companies was leading the effort to improve sales, share, profitability, and customer loyalty of our dealers. Today with the team at Pied Piper, we continue to focus on improving retailer performance, but now for multiple companies across multiple industries."
- Industries that sell through networks of independent retailers are a specialty, and many motor vehicle industry manufacturers and dealer groups work with Pied Piper, including automotive, powersports/motorcycles, agriculture, outdoor power equipment, heavy trucks, RV and marine.
Pied Piper is Well Known for
- Using data science analytics to determine which omnichannel retail experiences—digital, phone and in-person—drive sales, share, profitability and service customer loyalty
- Developing fact-based sales and service best practices for industries and clients
- Using artificial intelligence, machine learning and human actors to provide ongoing reporting to the brands, dealer groups and their retailers, measuring whether those sales and service best practices are followed
- "If you measure it <and report it> it changes