About Us

  • Pied Piper is a privately held Monterey, California based company
  • Founded in 2003 by former auto industry executive, Fran O'Hagan
    "Founded Pied Piper after first working for auto manufacturers Mercedes-Benz, BMW and Jag/Land Rover. My favorite responsibility at the car companies was leading the effort to improve sales, share, profitability, and customer loyalty of our dealers. Today with the team at Pied Piper, we continue to focus on improving retailer performance, but now for multiple companies across multiple industries."
  • Industries that sell through networks of independent retailers are a specialty, and many motor vehicle industry manufacturers and dealer groups work with Pied Piper, including automotive, powersports/motorcycles, agriculture, outdoor power equipment, heavy trucks, RV and marine.

Pied Piper is Well Known for

  • Using data science analytics to determine which omnichannel retail experiences—digital, phone and in-person—drive sales, share, profitability and service customer loyalty
  • Developing fact-based sales and service best practices for industries and clients
  • Using artificial intelligence, machine learning and human actors to provide ongoing reporting to the brands, dealer groups and their retailers, measuring whether those sales and service best practices are followed
  • "If you measure it <and report it> it changes
All information contained within this site is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC.

What Is PSI?

 

Latest News

Motorcycle & Powersports News Indian Motorcycle Dealers Rank 1st for Website Customer Response
Indian Motorcycle Dealers Rank 1st for Website Customer Response
April 2025
Powersports Business Indian dealers top-ranked again in PSI study measuring website responses
Indian dealers top-ranked again in PSI study measuring website responses
April 2025
Press Release: INDIAN MOTORCYCLE DEALERS TOP-RANKED FOR THIRD YEAR IN 2025 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS Overall industry average score unchanged: improvements in phone behaviors and overall response rate offset by fewer personal email responses
Overall industry average score unchanged: improvements in phone behaviors and overall response rate offset by fewer personal email responses
April 2025
 
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Printed: April 23, 2025

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2025 Pied Piper Management Company, LLC.