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All Pied Piper 5 Best Practices for Selling PSI® (Prospect Satisfaction Index) - Turning Shoppers Into Buyers ILE® (Internet Mystery Shopping) Latest Pied Piper PSI® Industry Study Results
Step 1 - Build Rapport
Stop asking "Can I help you?" Instead, build rapport. Customers buy from people they like.
Step 2 - Fact Finding
What brought this customer in today? We can tell them why this dealership is the right place to buy.
Step 3 - Involve the Customer
Take them on a test drive, show them a demonstration, put a component in their hands.
Step 4 - Ask for the Sale
Even if 4 out of 5 customers walk out the door without buying, you must ask all of them for the sale.
Step 5 - Customers Who Don't Buy
Sell to all customers-not just those who buy today-by asking for contact info and following-up.
