Ward's Dealer Business
Dealership Myth Is Debunked
August 2007
Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry. Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
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American International Auto Dealers Association
Acura Dealerships Rank Highest in Prospect Satisfaction
August 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index
℠ Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
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New Jersey Star Ledger
Ann M. Job - Wheel Woman: The customer satisfaction guessing game
August 2007
Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits.
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Automotive News
Study: Brands can fare better with buyers than with prospects
July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers
July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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Car and Driver
Acura Dealers Ranked Highest in Study
July 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
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» View PDF of Article (211 KB)
Ward’s Dealer Business
Pushy Car Salespeople? Guess Again.
July 2007
Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.
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» View PDF of Article (444.5 KB)
Autoblog.com
REPORT: Acura dealers treat customers best whether or not they buy
July 2007
Consulting firm Pied Piper surveyed customers at 1,592 dealerships to show what we already knew, that not all dealer experiences are created equal. The survey covered the customer service regardless of whether or not the perspective buyer actually purchased a vehicle.
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Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study
Annual auto industry benchmarking study identifies which dealerships treat car shoppers best
July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark auto industry shopping experience and salesmanship effectiveness. Independent study measured performance of 1,592 dealerships nationwide, representing all major brands.
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» View PDF of Article (176.9 KB)
Detroit Free Press
Shoppers Pleased at Acura
July 2007
Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck.
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