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Recent Press - Dealership Internet Lead Response (Page 6)
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Wards Auto
Survey Ranks Tesla Dealerships First in EV-Selling Effectiveness
Ironically, the electric-vehicle maker plans to shutter most of its retail outlets.
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March 2019
Fran O’Hagan sees a striking paradox in Tesla saying it will close down almost all its dealerships and switch to an online sales strategy. He is president and CEO of Pied Piper Management, a consultancy that today releases results of a mystery-shopping study on how effectively dealerships brand-by-brand handle electric-vehicle shoppers. Tesla scored first. “It’s so ironic,” O’Hagan tells Wards. Referring to the dramatic retailing pivot, ... Read More >
CAR & DRIVER
Audi Dealers Do It Best, Tesla's Are Worst, According to Car-Shopping Study
The study measured how well dealerships are selling cars to potential buyers.
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July 2018
Audi topped an annual study called the Pied Piper Prospect Satisfaction Index (PSI), which measures how well dealerships are doing at selling cars to potential buyers. Tesla finished last. Pied Piper Management (a real company, not the fictitious one on the Silicon Valley television show) said the results of its study, which carries the full name of 2018 Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study, came after mystery ... Read More >
Automotive News
Audi tops study of sales-prospect satisfaction
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July 2018
Audi, for the first time, landed atop an annual dealership study that evaluates brands based on how effective salespeople are at handling consumers and closing deals. The 2018 Pied Piper Prospect Satisfaction Index measures how mystery car shoppers sent to 3,466 dealerships in the U.S. were treated and later surveyed by consultant Pied Piper of Monterey, Calif. The latest study was conducted from July 2017 to June 2018. Audi, whose score rose ... Read More >
Wards Auto
Auto Dealership Mystery Shopping Indicates Which Brands Rock
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July 2018
For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla. A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more. “‘Helpful’ is one word that determines how dealerships did,” says Fran O’Hagan, president and CEO of Pied Piper Management, a consultancy that sent secret shoppers to 3,466 dealerships ... Read More >
Automotive News
Mercedes-Benz stores take first in online response study
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March 2018
Mercedes-Benz dealerships took the No. 1 slot in an online lead-responsiveness study, displacing two-time consecutive champ Porsche, Pied Piper Management Co. said Monday. The eighth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study, conducted through secret shoppers between April 2017 and March, measures the response time and quality of 17,391 U.S. dealerships to customer queries received through the ... Read More >
Wards Auto
Dealership Study: Overactive Filters Block Some Legit Customer Leads
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March 2018
Bots don’t buy cars, but efforts to block them can unwittingly prevent real customer digital leads from reaching car dealerships. When Internet filters diligently battle bots and spammers, such collateral damage can occur. That’s an ancillary finding of the 2018 Internet mystery-shopping study by consultancy Pied Piper Management Co. Overall, it annually measures how dealerships by brand respond to customer inquiries received through dealer ... Read More >
Wards Auto
Dealership Internet Effectiveness Has Long Way to Go
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March 2017
Before Porsche gets up and accepts an award for the auto brand with the most Internet-effective dealerships, here’s a qualifier: It could have done better. So could virtually all the brands on the Pied Piper’s annual Internet Lead Effectiveness Benchmarking Study, says Fran O’Hagan, the consultancy’s president and CEO. The company measures and indexes how dealerships by brand respond to mystery shopping inquiries received through a store’s ... Read More >
Automotive News
Porsche stores repeat atop online response study
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March 2017
Porsche dealerships earned the top spot in Pied Piper's annual online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year. The auto industry's overall performance for effective lead response has not improved in five years. Porsche dealerships earned the top spot in an online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year, Pied Piper ... Read More >
Automotive World
Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't
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July 2016
Pied Piper Management Company has been looking into dealership performance over the past decade. Megan Lampinen speaks to its CEO about what makes a successful sales approach Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are ... Read More >
Canadian Auto Dealer
Porsche ranks first in customer response study
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March 2016
Porsche dealers beat other brands when it comes to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries received online. BMW and MINI dealerships were deemed the most improved brands compared to the previous year, said Pied Piper Management LLC, the company behind the study. But ... Read More >
