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Recent Press - Dealership Internet Lead Response (Page 7)
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Edmunds
Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says
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March 2016
MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers. Lexus dealerships took the 2nd spot in the study, followed by BMW. The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March ... Read More >
Wards Auto
Study Shows ‘Great Variability' in How Auto Dealers Field e-Leads
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March 2016
It’s a given today that customer Internet inquiries are important to vehicle sales. That’s why there’s an element of mystery to the results of a mystery-shopping study on how well dealerships handle online leads. The industry average performance hasn’t increased in the past three years. It even dropped slightly this year, with 21 of 33 brands declining. That’s according to the latest 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking ... Read More >
Automotive News
Porsche tops Lexus in study of online responses
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March 2016
Providing additional information for vehicles of interest and being well above the industry for answering questions from consumers online helped Porsche replace Lexus in the top spot in a dealership study released today. Lexus ranked second in this year’s study after taking the top spot in 2014 and 2015. Ford, the top scoring non-luxury brand in 2016, has also performed above the industry average for the past three years. The sixth annual Pied ... Read More >
Automotive World
Internet Lead Response Linked to Dealer Success
March 2015
The Internet offers dealers a chance to shine in terms of customer service, but not everyone is using the platform as they could. Responding quickly and efficiently to online questions from customers can do much to improve brand perception; getting it wrong could cause serious setbacks. The Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measures the responsiveness of US dealerships representing all major ... Read More >
Wards Auto
Some Dealership Effectiveness Gets Lost in the Email
March 2015
Lexus dealerships respond best to customer Internet inquiries, even though Toyota's luxury brand shows imperfections here and there. That's according to consultancy Pied Piper's annual by-brand mystery-shopping study for its Internet Lead Effectiveness Index. Lexus ranks first with a score of 70 (out of a possible 100), followed by Porsche at 65, Fiat at 62, Dodge and Infiniti both at 61 and Acura, Honda Jaguar and Toyota at 60. Low scorers ... Read More >
Automotive News
Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads
Lexus stays No. 1; Buick, Land Rover and Volvo have biggest declines
March 2015
Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly released study. Buick, Land Rover and Volvo had the largest drops in performance. The fifth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measured the responsiveness of 13,637 ... Read More >
Wards Auto
Lexus Best, Mini Worst at Handling Customer Internet Leads
March 2014
March 2014 In a perfect world, every dealership would act on every Internet lead, responding quickly and following all the right steps leading to a sale. Some individual dealers currently do all that all the time, and their high Internet-related sales serve as evidence. But when it comes to groups of dealers representing particular auto brands, it's an imperfect world, according to a Pied Piper annual mystery-shopping study measuring dealership ... Read More >
Automotive News
Lexus, Subaru rank high for responding to internet leads
March 2014
March 2014 LOS ANGELES -- Automakers whose dealers respond quickly to Internet leads with a personalized contact have tended to gain market share over those who treat those leads more casually with auto-response emails or salesman form letters. The 2014 Pied Piper's Internet Lead Effectiveness Benchmarking Study, found that although the industry-average performance was unchanged over last year, 21 of 33 brands improved their responsiveness. But ... Read More >
TIME: Business & Money
Whodathunkit? Auto Dealerships Realize Responding to Customer E-mails Helps to Sell Cars
March 2013
For a while, some car dealerships have seemed somewhat ambivalent about e-mail inquiries from consumers. Sure, they represented potential sales leads. But it was assumed that online shoppers were even less serious about buying than on-site looky-loos. How commissions are usually doled out to dealership staffers further complicates matters. Nonetheless, because modern-day consumers demand info via the Web—and more importantly, because answering ... Read More >
WardsAuto
Study Says Dealers Handling Internet Customers Better
March 2013
Dealerships are getting better at responding to online customers, and the reason seems clear to Fran O'Hagan. “Dealers who handle Internet leads effectively sell a lot more vehicles than dealers who do not,” says the president of consultancy Pied Piper Management. “That is why manufacturers and individual dealers are so interested in this.” Dealer behavior can change slowly in some respects, he says. “It is like changing the direction of a ship ... Read More >
