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Recent Press - Dealership Internet Lead Response (Page 8)

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Automotive News Study: Dealerships respond better to Internet leads

Automotive News
Study: Dealerships respond better to Internet leads

March 2013

LOS ANGELES – Car dealerships are doing better at responding to Internet leads, but the quality of the responses still leaves something to be desired, according to a new study. Mystery-shopping consultant Pied Piper Management Co. found that most of the 11,353 dealerships it submitted Internet inquires to in the past year now use customer relationship management software. And although the software usually automatically responds immediately to an ... Read More >

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Tags: car dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings internet mystery shopping internet secret shopping Automotive News
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Printed: November 21, 2024

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