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American Marketing Association: Marketing News Exclusives Harley-Davidson Leads the Pack in Retail Experience

American Marketing Association: Marketing News Exclusives
Harley-Davidson Leads the Pack in Retail Experience

May 2012

According to Mike Kennedy, vice president of North American sales for Harley-Davidson, their 2012 first place ranking for Pied Piper PSI comes after a year of focus on improving the sales process factors measured by Pied Piper PSI. Q: How do you ensure that all of your retail locations around the world have a coherent branded experience and stay at the top of the game? A: We're currently focused on a journey to elevate the customer experience. … ... Read More >

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Tags: benchmarking customer loyalty dealership dealership experience dealership facility dealership responsiveness Harley-Davidson Mike Kennedy motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping sales effectiveness sales process American Marketing Association
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