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Infiniti dealers post record high score in study of responsiveness to online leads
March 2024
When it comes to responding to customers online, Infiniti dealers are No. 1, according to Pied Piper's latest research.
The luxury brand topped Volkswagen, Cadillac, Subaru and Polestar in the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer Internet leads coming though dealership websites.
Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory and providing a customer name, email address and local telephone number, then evaluated how the dealerships responded by email, telephone and text over the next 24 hours.
