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Napleton again leads dealer groups in responding to internet leads
May 2024
Some things never change. One of those, it seems, is Napleton Auto Group’s position as the dealership group most responsive to internet leads.
Pied Piper’s 2024 PSI Internet Lead Effectiveness Study, which measures responsiveness to internet leads coming though dealer websites, shows Napleton at the top of the list for the third consecutive year by a wide margin.
Napleton, which operates more than 80 dealerships in seven states, posted an internet lead effectiveness score of 87, up four points from the 2023 study and 10 points more than runner-up Berkshire Hathaway Automotive.
