Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press
Autoevolution.com
Mercedes-Benz Dealers Ranked Highest in Customer Satisfaction
July 2009
It is known in every industry that consumer satisfaction is one of the key points in keeping your business at a competitive level. The same is true for the automotive industry.
Mercedes-Benz has one reason to be happy about how it is perceived by the customers. Its dealerships across the U.S. ranked the highest, according to the recently released 2009 Pied Piper Prospect Satisfaction Index.
"Nine out of ten car shoppers walk back out a dealership's door without buying," said Fran O'Hagan, CEO of Pied Piper Management Co., LLC. "The tough economic climate of the past year has clearly encouraged salespeople to be more helpful to the majority of shoppers who aren't yet ready to buy, but still need help narrowing-down their selection."
Mercedes-Benz has one reason to be happy about how it is perceived by the customers. Its dealerships across the U.S. ranked the highest, according to the recently released 2009 Pied Piper Prospect Satisfaction Index.
"Nine out of ten car shoppers walk back out a dealership's door without buying," said Fran O'Hagan, CEO of Pied Piper Management Co., LLC. "The tough economic climate of the past year has clearly encouraged salespeople to be more helpful to the majority of shoppers who aren't yet ready to buy, but still need help narrowing-down their selection."
