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Automotive Digest Study: Dealers Seeing Increased Shopper Satisfaction

Automotive Digest
Study: Dealers Seeing Increased Shopper Satisfaction

July 2008

Consumers are happier with how dealers treat them than a year ago, says Pied Piper study.

» View PDF of Article (139.3 KB) PDF Document

Tags: automotiveAutomotive Digestautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process

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