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Automotive News Pied Piper helps track dealerships' internet results

Automotive News
Pied Piper helps track dealerships' internet results

February 2011

Mystery shoppers are nothing new, but Internet mystery shoppers are.

That's part of the expansion plan for Fran O'Hagan as CEO of Pied Piper, which tracks not whether customers enjoyed their shopping experience but whether dealership salespeople did the things that would lead to a sale.

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Tags: auto-response templatesautomotiveAutomotive Newsautomotive secret shoppingbenchmarkingcustomer internet inquiriesdealershipdealership responsivenessdealership websiteFran O'HaganHondainternet leadsinternet mystery shoppingLexusonline mystery shoppersToyota

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