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Automotive News EV manufacturers rank behind other premium brands in customer service, survey finds

Automotive News
EV manufacturers rank behind other premium brands in customer service, survey finds

July 2022

Electric vehicle-only automakers are trailing other premium brands in shopping experience satisfaction, a report out Monday from retail service tracker Pied Piper found.

The Pied Piper Prospect Satisfaction Index, or PSI, uses about 70 best-practice behaviors to measure retail service performance of automakers. These include in-person and Web-response categories, making up 60 percent and 40 percent of a brand's score, respectively, and included scores for sales person attentiveness, availability of finance options and how quickly the dealership responded to an online inquiry. Lack of inventory did not play a factor.

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Printed: November 21, 2024

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