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AUTOMOTIVE NEWS Napleton Automotive tops new survey on Web lead response times

AUTOMOTIVE NEWS
Napleton Automotive tops new survey on Web lead response times

May 2024

When it comes to Web-related sales leads, Napleton Automotive Group developed a strategy to capture as many of them as possible.

Napleton chose to centralize most of its business development center functions into two large offices. A facility in West Palm Beach, Fla., employs roughly 60 employees to handle Web leads from Napleton's dealerships in the Southeast, working essentially like a call center. About the same number work in Merrillville, Ind., and tackle Internet sales leads from the Midwest and the eastern U.S.

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Printed: October 31, 2024

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