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CBT News Infiniti tops dealership customer engagement ranking in Pied Piper study

CBT News
Infiniti tops dealership customer engagement ranking in Pied Piper study

March 2024

The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which assessed responses to online customer leads at 3,957 dealerships, highlighted Infiniti as among the top performers in engaging with potential customers.

Pied Piper conducted mystery shopper inquiries on the websites of 3,957 dealerships, asking specific questions about vehicle inventory.

An ILE evaluation yields a score between 0 and 100 by combining more than 20 different measurements. 34% of car dealerships received scores above 80 in this year’s research, while 21% received below 40.

» View PDF of Article (2.22 MB) PDF Document

Tags: Cadillac dealership internet lead response Infiniti internet mystery shopping internet secret shopping VolkswagenCBT News

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Printed: November 23, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.