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Compact Equipment Magazine
Deere Dealers Rank First in Responding to Website Customers, According to this Survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites — behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time.
"Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," said Fran O'Hagan, CEO of Pied Piper. "Dealers who respond quickly, personally, and completely to website customer inquiries on average sell 50% more units to their web customers as opposed to dealers who fail to respond."
Overall responsiveness industrywide to compact tractor website customer inquiries has plenty of room for improvement. "On average, 57% of customers received no personal response when they inquired online about buying a compact tractor," said O'Hagan.
