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Dealernews Want a customer's perspective? Try Secret Shopping.

Dealernews
Want a customer's perspective? Try Secret Shopping.

November 2010

The PSI process measures how effectively each brand?s dealerships help motorcycle shoppers become buyers. Dealers can pay Pied Piper to secret-shop their own store. The cost is $99 per salesperson evaluation, and the information is collected and viewed using a Web-based program.

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