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Dealernews Victory obtains top ranking in Pied Piper secret-shopper study

Dealernews
Victory obtains top ranking in Pied Piper secret-shopper study

May 2010

Victory ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average.

Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide from July 2009 to April 2010. The PSI process measures how effectively each brand's dealerships help motorcycle shoppers become buyers.

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Tags: benchmarkingcustomer loyaltyDealernewsdealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingsales effectivenesssales processVictory motorcycles

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Printed: November 21, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.