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Detroit Free Press Car dealers see how to seal deal with secret shopper study

Detroit Free Press
Car dealers see how to seal deal with secret shopper study

July 2010

A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average.

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Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessDetroit Free PressFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process

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