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Edmunds Daily
Luxury Automakers Top Mystery Shopping Study
July 2010
Mercedes Benz and other luxury automakers topped the list of the best dealership experience, according to the results of the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. Though luxury brands took the top nine spots, the study showed that the domestic brands showed the most improvement in 2010, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI study began four years ago.
The Pied Piper study also pointed out some interesting behavioral trends at the dealership. For example, shoppers are more likely to get an inattentive salesperson than pushy one. "The stereotypical car shopping experience of having an overbearing salesperson happened far less often (6% of the time) than the opposite: a salesperson who simply was not helpful enough and did not devote enough time and attention to the car shopper (18% of the time)," the report concluded.
The Pied Piper study also pointed out some interesting behavioral trends at the dealership. For example, shoppers are more likely to get an inattentive salesperson than pushy one. "The stereotypical car shopping experience of having an overbearing salesperson happened far less often (6% of the time) than the opposite: a salesperson who simply was not helpful enough and did not devote enough time and attention to the car shopper (18% of the time)," the report concluded.
