Recent Press

 
Forbes Car Brands With The Most Satisfied Shoppers

Forbes
Car Brands With The Most Satisfied Shoppers

July 2012

This is a good news/bad news, glass is half empty/half full type of situation. On the one hand, dealing with unscrupulous car dealers remains among the top consumer complaints, on the other hand a recent study reports that dealers are treating today's car shoppers better than ever on the showroom floor.

Especially if they're interested in buying a luxury-branded model.

Mercedes-Benz dealers can boast having the most satisfied shoppers in the auto industry according to the 2012 Prospect Satisfaction Index (PSI) U.S. Auto Industry Benchmarking Study conducted by Pied Piper Management Company in Monterey, Calif. Meanwhile, Acura, Infiniti and Lexus followed closely in a three-way tie for second place. Overall, twenty-four of thirty-four auto brands improved their prospect satisfaction scores from 2011 to 2012. Those at the bottom of the pack include Audi, Jeep, Kia, Porsche, Suzuki and Mitsubishi.

» View PDF of Article (275.2 KB) PDF Document

Site Navigation
Printed: November 23, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.