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LA Times Acura tops survey of dealer service

LA Times
Acura tops survey of dealer service

July 2007

Honda Motor Co.'s luxury Acura division topped a consumer satisfaction survey intended to measure how well U.S. car shoppers felt they were treated in dealer showrooms whether or not they bought a vehicle on the spot.

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Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLa TimesLand RoverLexusMercedes-Benzsales effectivenesssales process

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