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Media Post’s Marketing Daily Harley-Davidson Ranks as Showroom Brand Leader

Media Post’s Marketing Daily
Harley-Davidson Ranks as Showroom Brand Leader

February 2007

HARLEY-DAVIDSON AND DUCATI, BMW, SUZUKI and Victory may be worlds apart in terms of the motorcycles they sell, but a new study suggests they have something in common: if their prospects didn't leave a showroom with a motorcycle, there's a good chance they left feeling good about the experience and the brand.

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Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-DavidsonMedia Postmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingsales effectivenesssales processVictory motorcycles

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