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Mercedes-Benz, Lexus Lead Dealer Shopping Satisfaction Survey
July 2009
Mercedes-Benz and Lexus lead a survey designed to rank the new car shopping experience with or without a vehicle purchase. Following the two luxury makes are Jaguar, Saturn, and Land Rover. All Ford and Chrysler brands fell below the study's industry average.
The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on qualities deemed important by actual shoppers.
The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on qualities deemed important by actual shoppers.
