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motorcycle.com Victory tops 2010 Pied Piper PSI study

motorcycle.com
Victory tops 2010 Pied Piper PSI study

May 2010

The fourth-annual Pied Piper PSI study examines how effectively a brand's dealerships help potential buyers. The Monterey, Calif., based Pied Piper Management Co. sent 2,014 anonymous “mystery shoppers” into dealerships across the country between July 2009 and April 2010. The 2010 report examined 14 brands. Brands were rated based on a number of factors to produce an overall score.

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Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingMotorcycle.comsales effectivenesssales processVictory motorcycles

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