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Motorcycle Powersports News Indian Motorcycle Dealers Ranked Highest in 2023 Study Measuring Response to Web Customers

Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2023 Study Measuring Response to Web Customers

April 2023

Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki and Yamaha.

The powersports industry has substantially improved dealer treatment of website customers. As an example, five years ago, a powersports website customer's inquiry would be answered only 31% of the time on average, compared to 52% of the time in 2023. "Powersports dealers were quicker to respond to their website customers this year than ever before," said Fran O'Hagan, CEO of Pied Piper. "On the other hand, there has become a large difference in how dealers for the top-ranked brands treat their website customers compared to dealers for brands ranked at the bottom."

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Tags: Harley-Davidson Indian Motorcycle Polaris IncMotorcycle Powersports News

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Printed: November 23, 2024

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