Recent Press
Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the
business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right.
Dealers say that today between 20% and 40% of their new customers first contact them through their website. For younger customers that percentage is even higher. Today motorcycle industry performance leaves plenty of room for improvement…
O’Hagan says the good news is that it IS POSSIBLE to do at least an acceptable job handling customer web inquiries by following a few basic steps.
