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John Deere compact tractor dealers rank 1st for responding to website customers: industry survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Survey, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time.
"Quick response to web customers is critical to selling, placing an order, or building the foundation for future sales," says Fran O'Hagan, CEO of Pied Piper. "Dealers who respond quickly, personally and completely to website customer inquiries on average sell 50% more units to their web customers as opposed to dealers who fail to respond."
Overall responsiveness industry-wide to compact tractor website customer inquiries has plenty of room for improvement: "On average, 57% of customers received no personal response when they inquired online about buying a compact tractor," says O'Hagan.
