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Mahindra Dealers 1st in Internet Lead Effectiveness Study
February 2024
Mahindra dealerships ranked highest in the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere.
Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the U.S.A., asking a specific question about a tractor in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone, and text message over the next 24 hours. ILE evaluation of a dealership combines more than 20 different measurements to create a total score ranging between zero and 100.
