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PowerSports Business Guest Column: Turning a prospect into a customer

PowerSports Business
Guest Column: Turning a prospect into a customer

January 2007

The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle?

» View PDF of Article (705.1 KB) PDF Document

Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingPowersports Businesssales effectivenesssales processVictory motorcycles

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