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Powersports Business Comparing the retail experience in 3 industries

Powersports Business
Comparing the retail experience in 3 industries

July 2007

A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories.

» View PDF of Article (23.9 KB) PDF Document

Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingPowersports Businesssales effectivenesssales processVictory motorcycles

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