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Triple threat: Ducati's PSI score tops again
June 2016
Pied Piper Management Company LLC reached a new milestone in 2016 — it published its 10th annual motorcycle Prospect Satisfaction Index (PSI) that measures how dealerships treat motorcycle shoppers in a variety of sales process categories. “We’ve had an interesting seat to observe what has happened in the motorcycle industry over the past 10 years. The motorcycle industry has improved dramatically; there’s no question about it,” said Fran O’Hagan, president of Pied Piper Management Company LLC. Pied Piper has measured the same categories for the past 10 years, focusing on 55 different sales criteria that break down how salespeople treat customers and sell their brands.
