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Can-Am dealers rank highest in UTV shopping study
September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of UTV shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success.
PSI scores range from 49 to 150, and 37 percent of UTV dealerships nationwide scored over 130, selling effectively and providing an excellent customer experience. In contrast, 42 percent of UTV dealerships scored under 75, missing most opportunities to help their customer buy the right UTV.
