Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press
Powersports Business
Powersports faring worse than auto industry with online shoppers
April 2008
The motorcycle industry is faring far worse than the auto industry in reaching internet shoppers in a timely manner, according to studies conducted by the company behind the 2008 Pied Piper Prospect Satisfaction Index. When motorcycle dealerships were contacted by email or over the internet, only 30 percent of them responded to shoppers within 24 hours. In contrast, a separate study, also done by Pied Piper Management Co., shows 72 percent of auto dealers replied to shoppers' e-mails within 24 hours.
