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Recent Press

 
PowerSports Business Ducati North America sales hit an all-time high

PowerSports Business
Ducati North America sales hit an all-time high

July 2008

CEO Michael Lock credits the company’s model lineup transformation and dealer improvements for the record sales increase.

[Ducati North America introduced Pied Piper PSI to their entire dealer body in fall 2007.]

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Tags: benchmarkingcustomer loyaltydealershipdealership experiencedealership responsivenessDucatiFran O'HaganHarley-Davidsonmotorcyclemotorcycle buyersmotorcycle mystery shoppersmotorcycle mystery shoppingmotorcycle secret shoppingPowersports Businesssales effectivenesssales processVictory motorcycles

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