Powersports Business Blog
When was the last time you spoke with your customers?
September 2010
Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at the company. His answer was ?sales.? Along with all the other obvious roles of a CEO, Perot was clear his top priority was taking care of customers and finding new customers.
How often today do owners or general managers pick up the telephone to spontaneously call a customer who hasn?t been to the dealership for a while? Turn the tables and imagine you were the customer, getting an unexpected phone call from the owner or manager of a local business.
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