Powersports Business Blog
What's new when customers walk into your dealership?
November 2011
Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays. Whether it is Gander Mountain, Bass Pro Shops, or your area's most successful car dealership, you can be sure that if you compare what you see today, it is different from their retail displays a month ago.
Now what about your dealership's showroom? If a customer visited a month ago, what is different now that makes it worthwhile for that customer to visit again today?
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