Recent Press
Press Release: KUBOTA DEALERS RANKED HIGHEST IN 2025 COMPACT TRACTOR INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Room to Improve: 4 out of 10 online inquiries received no personal response
Industry average performance unchanged since last year, but top-ranked Kubota dealer performance increased substantially
February 2025
Monterey, California, USA – February 3, 2025 – Kubota dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere.
Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a tractor in inventory and included a customer name, email address, and local telephone number. Pied Piper then evaluated the speed and quality dealership responses by email, telephone, chat, and text message over the next 24 hours. ILE evaluation of a dealership combines over 20 differently weighted measurements, based upon best practices mathematically most likely to generate sales, to create an ILE overall score ranging between 0 and 100.
How Did Industry Performance Change Over the Past Year?
The overall industry average ILE performance remained unchanged compared to last year, with an average score of 33 for both years. This year dealers were more likely to quickly answer a web customer’s inquiry by email or text: 27% of the time on average for 2025 vs 22% of the time for 2024. In contrast, dealers were less likely to respond to web customers using multiple paths (email, text, phone): 11% of the time on average vs 13% for 2024. Customers were more likely to be “ghosted” this year, receiving no response from dealers 20% of the time on average, compared to 18% last year.
