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Press Release: NAPLETON AUTO GROUP IMPROVES TOP RANKING AMONG NATIONAL DEALER GROUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES Top Seventeen Auto Dealer Groups Measured: Penske Automotive Group and Herb Chambers Auto Group Tied for Second

Press Release: NAPLETON AUTO GROUP IMPROVES TOP RANKING AMONG NATIONAL DEALER GROUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES
Top Seventeen Auto Dealer Groups Measured: Penske Automotive Group and Herb Chambers Auto Group Tied for Second

September 2023

Monterey, California – September 18, 2023 – Napleton Auto Group was ranked highest among seventeen national dealer groups evaluated in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealership websites.  Napleton improved their performance from last year, when they were also ranked first. Tied for second were Penske Automotive Group and Herb Chambers Auto Group.

Compared to typical auto industry performance, fifteen of the seventeen dealer groups scored higher than the overall auto industry average. “This year the top performing dealer groups were three times more likely to respond to website customers within 30 minutes, compared to the typical auto dealer,” said Fran O’Hagan, CEO of Pied Piper.

» View PDF of Article (763.7 KB) PDF Document

Tags: Penske Auto GroupHerb Chambers Auto GroupInternet lead effectivenessNapleton Auto Group

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All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.