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Ultimate Motorcycling
Ducati Dealers Top 2014 Pied Piper Satisfaction Study
May 2014
Two-thousand thirteen was Ducati's first full year under Audi AG ownership. And when the Borgo Panigale manufacturer released its yearly worldwide sales report, record numbers were reported.
This was the second consecutive year Ducati Motor Holding posted record yearly-sales results, and CEO Claudio Domenicali attributed the results to the “strength of our products and the appreciation of the brand.”
The latter part of that quote received some further backing this week when the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study was released.
The study – which measures dealership treatment of motorcycle shoppers through a process that partly utilizes mystery shopping – ranked Ducati dealerships on top. This was the first time Ducati took the top ranking since 2009.
Ducati, which in March reported having 817 dealers in 88 countries, took a score of 114, which was up seven points over its 2012 results.
Finishing second, three points behind, was Harley-Davidson. Taking the final Pied Piper PSI podium position with 107 points was Can-Am.
The report says either Ducati or Harley-Davidson dealerships led all other brands in one-half of the study's measured sales activities.
This was the second consecutive year Ducati Motor Holding posted record yearly-sales results, and CEO Claudio Domenicali attributed the results to the “strength of our products and the appreciation of the brand.”
The latter part of that quote received some further backing this week when the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study was released.
The study – which measures dealership treatment of motorcycle shoppers through a process that partly utilizes mystery shopping – ranked Ducati dealerships on top. This was the first time Ducati took the top ranking since 2009.
Ducati, which in March reported having 817 dealers in 88 countries, took a score of 114, which was up seven points over its 2012 results.
Finishing second, three points behind, was Harley-Davidson. Taking the final Pied Piper PSI podium position with 107 points was Can-Am.
The report says either Ducati or Harley-Davidson dealerships led all other brands in one-half of the study's measured sales activities.
