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Powersports Business Mystery shopper title goes to Ducati dealers

Powersports Business
Mystery shopper title goes to Ducati dealers

May 2014

Ducati dealers took a big jump in the 2014 Pied Piper Prospect Satisfaction Index, up 7 points from 2013. The 114 score helped them surpass Harley-Davidson dealerships' score (111) and lead the industry for the first time since 2009. The change, Pied Piper president Fran O'Hagan said, was due to a shift in how Ducati uses mystery shopping as a training tool. Ducati in 2013 chose a mystery shopping method similar to what Mercedes-Benz, the top ... Read More >

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Motorcycle & Powersport News Ducati Dealers Ranked Highest in 2014 Pied Piper Study

Motorcycle & Powersport News
Ducati Dealers Ranked Highest in 2014 Pied Piper Study

May 2014

Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >

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Motorcycle.com Ducati Dealers Top 2014 Prospective Shopper Satisfaction Study

Motorcycle.com
Ducati Dealers Top 2014 Prospective Shopper Satisfaction Study

May 2014

Ducati dealerships were rated the best in the U.S. motorcycle industry at how well they deal with potential new customers. The Italian manufacturer earned the highest score out of 17 major brands in the 2014 Pied Piper Prospect Satisfaction Index, the firs time Ducati topped the annual Index since 2009. The study was conducted by California-based Pied Piper Management Company which employed 1,885 anonymous “mystery shoppers” to visit different ... Read More >

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Dealernews Mystery shopper study: Dealers improve PSI scores over 2013

Dealernews
Mystery shopper study: Dealers improve PSI scores over 2013

May 2014

MONTEREY, Calif. - Ducati dealers ranked tops among mystery shoppers for the first time since 2009, according to the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. Industry-wide, dealers improved their prospect service scores "substantially" from 2013 to 2014, with 12 of 17 motorcycle brands achieving higher results than they did last year, researchers said. Dealer sales personnel mentioned the ... Read More >

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Powersports Business Ducati dealers top PSI for the first time since 2009

Powersports Business
Ducati dealers top PSI for the first time since 2009

May 2014

Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >

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Ultimate Motorcycling Ducati Dealers Top 2014 Pied Piper Satisfaction Study

Ultimate Motorcycling
Ducati Dealers Top 2014 Pied Piper Satisfaction Study

May 2014

Two-thousand thirteen was Ducati's first full year under Audi AG ownership. And when the Borgo Panigale manufacturer released its yearly worldwide sales report, record numbers were reported. This was the second consecutive year Ducati Motor Holding posted record yearly-sales results, and CEO Claudio Domenicali attributed the results to the “strength of our products and the appreciation of the brand.” The latter part of that quote received some ... Read More >

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DUCATI MOTORCYCLE DEALERS RANKED HIGHEST BY 2014 PIED PIPER PSI(R)

DUCATI MOTORCYCLE DEALERS RANKED HIGHEST BY 2014 PIED PIPER PSI(R)

May 2014

Monterey, California – May 5, 2014 –Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement ... Read More >

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Powersports Business Blog Emotion? Or just going through the motions?

Powersports Business Blog
Emotion? Or just going through the motions?

December 2013

All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to share their message with gathered journalists, but the presentations were strikingly different. Some displays and presentations were full of energy and ... Read More >


Powersports Business Study: Consumers expect online reply in 30 minutes

Powersports Business
Study: Consumers expect online reply in 30 minutes

June 2013

Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships responded to online inquires within 24 hours. “The way we approach this is exercise the same way the customer would approach this,” Pied ... Read More >

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Motorcycle & Powersports News Harley-Davidson Motorcycle Dealers Ranked Highest by 2013 Pied Piper PSI

Motorcycle & Powersports News
Harley-Davidson Motorcycle Dealers Ranked Highest by 2013 Pied Piper PSI

May 2013

Harley-DavIdson dealershIps Were top ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index (PSI) US. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study ran kings by brand Were determined by the patent-pendmg Pied PIper PSI process, which ties "mystery shopping" measurement and scoring to industry sales success. For the first time since 2008 , Pied Piper also separately ... Read More >

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Printed: November 14, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.