Automotive News
Lexus, Subaru rank high for responding to internet leads
March 2014
March 2014 LOS ANGELES -- Automakers whose dealers respond quickly to Internet leads with a personalized contact have tended to gain market share over those who treat those leads more casually with auto-response emails or salesman form letters. The 2014 Pied Piper's Internet Lead Effectiveness Benchmarking Study, found that although the industry-average performance was unchanged over last year, 21 of 33 brands improved their responsiveness. But ...
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Press Release: LEXUS, PORSCHE AND LAND ROVER TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES
March 2014
• No improvement for industry-average vs prior year • Only half of customers receive answer to questions within 24 hours MONTEREY, CALIFORNIA – March 10, 2014 – Lexus, Porsche and Land Rover dealerships ranked highest in the 2014 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study rankings ...
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Automotive News First Shift
Mystery Win for Benz
July 2013
For the fifth straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell.
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Powersports Business
Study: Consumers expect online reply in 30 minutes
June 2013
Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships responded to online inquires within 24 hours. “The way we approach this is exercise the same way the customer would approach this,” Pied ...
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Press Release: HARLEY-DAVIDSON MOTORCYCLE DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI(R)
May 2013
MONTEREY, CALIFORNIA – May 6, 2013 – Harley-Davidson dealerships were top-ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. For the first time ...
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TIME: Business & Money
Whodathunkit? Auto Dealerships Realize Responding to Customer E-mails Helps to Sell Cars
March 2013
For a while, some car dealerships have seemed somewhat ambivalent about e-mail inquiries from consumers. Sure, they represented potential sales leads. But it was assumed that online shoppers were even less serious about buying than on-site looky-loos. How commissions are usually doled out to dealership staffers further complicates matters. Nonetheless, because modern-day consumers demand info via the Web—and more importantly, because answering ...
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Automotive News First Shift
Secret shoppers pick Porsche
March 2013
Porsche and dealerships ranked highest in a study that looked how auto dealers handle internet leads. Pied Piper's annual study used internet mystery shopping to contact 11,000+ dealerships to see how the U.S. dealer networks for all car brands compare.
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WardsAuto
Study Says Dealers Handling Internet Customers Better
March 2013
Dealerships are getting better at responding to online customers, and the reason seems clear to Fran O'Hagan. “Dealers who handle Internet leads effectively sell a lot more vehicles than dealers who do not,” says the president of consultancy Pied Piper Management. “That is why manufacturers and individual dealers are so interested in this.” Dealer behavior can change slowly in some respects, he says. “It is like changing the direction of a ship ...
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Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI(R)
Strong improvement pushes Audi, Dodge, Jeep, Chrysler toward the top; Plenty of room for further improvement industry-wide: Nearly one-in-four customer internet inquiries still unanswered after 24 hours
March 2013
MONTEREY, CALIFORNIA – March 11, 2013 – Porsche and Nissan dealerships ranked highest in the 2013 Pied Piper PSI® Internet Lead Effectiveness™(ILE™) Study, which measured how auto dealerships respond to customer inquiries received over the internet. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to actual industry sales success. Industry-wide ...
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Automotive News
Study: Dealerships respond better to Internet leads
March 2013
LOS ANGELES – Car dealerships are doing better at responding to Internet leads, but the quality of the responses still leaves something to be desired, according to a new study. Mystery-shopping consultant Pied Piper Management Co. found that most of the 11,353 dealerships it submitted Internet inquires to in the past year now use customer relationship management software. And although the software usually automatically responds immediately to an ...
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