Recent Press - Dealership Secret Shopping

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Press Release: BMW MOTORCYCLE DEALERSHIPS TOP RANKED  FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R) Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs

Press Release: BMW MOTORCYCLE DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs

September 2018

Monterey, California, USA – September 10, 2018 – BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. ... Read More >

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Press Release: AUDI DEALERS RANKED HIGHEST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R)) 12th Annual U.S. Industry Benchmarking Study Measured Treatment of In-Person Car-Shoppers

Press Release: AUDI DEALERS RANKED HIGHEST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
12th Annual U.S. Industry Benchmarking Study Measured Treatment of In-Person Car-Shoppers

July 2018

Monterey, California – July 9, 2018 – For the first time, Volkswagen Group’s Audi brand dealerships ranked highest in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. The study measured treatment of car-shoppers who visited 3,466 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and ... Read More >

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BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED FIRST  BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R)) Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers

BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED FIRST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers

May 2018

Monterey, California, USA – May 7, 2018 – BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >

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Press Release: MERCEDES-BENZ DEALERS TOP RANKED FOR RESPONSE TO WEBSITE INQUIRIES REPORTS PIED PIPER PSI(R) Industry average performance improved, but 1 out of 4 customers still failed to receive a personal response within 24 hours

Press Release: MERCEDES-BENZ DEALERS TOP RANKED FOR RESPONSE TO WEBSITE INQUIRIES REPORTS PIED PIPER PSI(R)
Industry average performance improved, but 1 out of 4 customers still failed to receive a personal response within 24 hours

March 2018

Monterey, California – March 5, 2018 – Mercedes-Benz dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through dealership websites. Fiat Chrysler Automobiles (FCA) brands Chrysler, Ram and Dodge were among the most improved compared to the previous year, along with Mercedes-Benz, Honda and Buick. Study rankings by ... Read More >

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PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED  FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES,  REPORTS PIED PIPER PSI(R)

PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2017

Industry average performance declined for the second year 3 out of 10 customers failed to receive a personal response within 24 hours Monterey, California – March 6, 2017 – Porsche dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through a dealership website. Mercedes-Benz dealerships were the most improved brand ... Read More >

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Press Release:  PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

Press Release: PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2016

Industry average performance shows no improvement over three years Half of customers received response within 30 minutes; but every 11th customer received no response within 24 hours Monterey, California – March 7, 2016 – Porsche dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured how auto dealerships responded to customer inquiries received over the internet. BMW and ... Read More >

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Press Release:  LEXUS IMPROVES TOP RANKING FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

Press Release: LEXUS IMPROVES TOP RANKING FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)

March 2015

• Industrywide every 12th customer received no response of any type • Less than half of customers received answer to question within 24 hours MONTEREY, CALIFORNIA – March 9, 2015 – Lexus dealerships improved their top ranking in the 2015 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study ... Read More >

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Press Release: LEXUS, PORSCHE AND LAND ROVER TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES

Press Release: LEXUS, PORSCHE AND LAND ROVER TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES

March 2014

• No improvement for industry-average vs prior year • Only half of customers receive answer to questions within 24 hours MONTEREY, CALIFORNIA – March 10, 2014 – Lexus, Porsche and Land Rover dealerships ranked highest in the 2014 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to customer inquiries received over the internet. Study rankings ... Read More >

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Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI(R) Strong improvement pushes Audi, Dodge, Jeep, Chrysler toward the top; Plenty of room for further improvement industry-wide: Nearly one-in-four customer internet inquiries still unanswered after 24 hours

Press Release: PORSCHE & NISSAN DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES REPORTS PIED PIPER PSI(R)
Strong improvement pushes Audi, Dodge, Jeep, Chrysler toward the top; Plenty of room for further improvement industry-wide: Nearly one-in-four customer internet inquiries still unanswered after 24 hours

March 2013

MONTEREY, CALIFORNIA – March 11, 2013 – Porsche and Nissan dealerships ranked highest in the 2013 Pied Piper PSI® Internet Lead Effectiveness™(ILE™) Study, which measured how auto dealerships respond to customer inquiries received over the internet. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to actual industry sales success. Industry-wide ... Read More >

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