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Recent Press - Motorcycle Secret Shopping (Page 11)

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Harley-Davidson Dealerships Ranked Highest by 2007 Pied Piper Prospect Satisfaction Index First-ever motorcycle industry benchmarking study identifies why customers stay – or walk away

Harley-Davidson Dealerships Ranked Highest by 2007 Pied Piper Prospect Satisfaction Index
First-ever motorcycle industry benchmarking study identifies why customers stay – or walk away

February 2007

Harley-Davidson dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study, which measured how shoppers are treated at retail locations. The study is the first of its kind to provide actionable insights on the hot buttons that turn shoppers into buyers. Read More >

» View PDF of Article (106.7 KB) PDF Document

Tags: benchmarking customer loyalty dealership dealership experience dealership responsiveness Ducati Fran O'Hagan Harley-Davidson motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping Press Release sales effectiveness sales process Victory motorcycles
PowerSports Business Guest Column: Turning a prospect into a customer

PowerSports Business
Guest Column: Turning a prospect into a customer

January 2007

The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle? Read More >

» View PDF of Article (705.1 KB) PDF Document

Tags: benchmarking customer loyalty dealership dealership experience dealership responsiveness Ducati Fran O'Hagan Harley-Davidson motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping Powersports Business sales effectiveness sales process Victory motorcycles
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Printed: November 21, 2024

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