Recent Press - Dealership (Page 15)

View all articles or select industry below:

All    Automotive    Powersports/UTV    Ag, RV, Other    RSS Feed

Las Vegas Sun Ducati grows U.S. business by better relating to customers

Las Vegas Sun
Ducati grows U.S. business by better relating to customers

May 2009

Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock ... Read More >

» View PDF of Article (770.3 KB) PDF Document


Motorcycle.com Duc dealers first in customer treatment - Study ranks dealerships on helping prospective customers

Motorcycle.com
Duc dealers first in customer treatment - Study ranks dealerships on helping prospective customers

May 2009

A recent study gave Ducati dealers the highest ranking among U.S. dealerships for how they treat their customers. Read More >

» View PDF of Article (472.4 KB) PDF Document


PowerSports Business Survey: Retail sales practices improving for most brands

PowerSports Business
Survey: Retail sales practices improving for most brands

May 2009

Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike. However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures. Those are some of the key findings from a ... Read More >

» View PDF of Article (332.7 KB) PDF Document


Motorcycle Product News Pied Piper Releases Customer Satisfaction Study

Motorcycle Product News
Pied Piper Releases Customer Satisfaction Study

May 2009

Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping for a new motorcycle. Read More >

» View PDF of Article (380.2 KB) PDF Document


Dealernews Pied Piper Study: Customer Service Improves

Dealernews
Pied Piper Study: Customer Service Improves

May 2009

Motorcycle salespeople on average asked prospective customers for their contact information only 45 percent of the time during a recent nine-month period, according to the 2009 Pied Piper Prospect Satisfaction Index study. Sounds bad, right? But it's actually an improvement over the previous year's study in which salespeople asked only 38 percent of time. Dealership staff members seem to be improving in other areas as well, the study reported. Read More >

» View PDF of Article (674.3 KB) PDF Document


Press Release: 2009 Pied Piper PSI(R) U.S. Motorcycle Industry Study Ducati Dealers Achieve Highest Ranking in 2009

Press Release: 2009 Pied Piper PSI(R) U.S. Motorcycle Industry Study
Ducati Dealers Achieve Highest Ranking in 2009

May 2009

Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Motorcycle Industry Study, one of a series of annual benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent 2,100 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide, then used the patent-pending PSI process to compile the ... Read More >

» View PDF of Article (127.6 KB) PDF Document


PowerSports Business Irrevocable evidence for dealers: Driving PSI paying off

PowerSports Business
Irrevocable evidence for dealers: Driving PSI paying off

April 2009

“There is now irrevocable evidence that there is a link between scoring high on PSIs and developing your business,” said Ducati North America (DNA) CEO Michael Lock. “You don't develop the business because you score high on PSI, you develop the business because you're running the business properly” on which the PSI is one measuring tool. DNA dealers who consistently fared well in a retail sales practice survey called the Pied Piper Prospect ... Read More >

» View PDF of Article (997.9 KB) PDF Document


PowerSports Business Into the great E-mail abyss

PowerSports Business
Into the great E-mail abyss

February 2009

According to a 2008 survey, motorcycle dealers respond to a consumer's e-mail inquiry within 24 hours only 30 percent of the time, according to a national benchmarking study that examines the effectiveness of the motorcycle industry's sales force. The survey of more than 800 dealerships, called the Prospect Satisfaction Index by Pied Piper Management Co., shows the motorcycle industry well behind the auto industry in this effort. The auto ... Read More >

» View PDF of Article (781.1 KB) PDF Document


White Paper by Karolyn Hart, Wireless Ronin Technologies Automotive Digital Signage ROI Driving Value to your Business

White Paper by Karolyn Hart, Wireless Ronin Technologies
Automotive Digital Signage ROI Driving Value to your Business

February 2009

Those brands that have been able to grow sales also have dealers who are more likely to satisfy shoppers. Dealers who improved their average Pied Piper PSI scores by 10 points or more from 2007 to 2008 saw retail sales increase 9% during the same time period. On the other hand, dealers for whom PSI dropped by 10 points or more saw their retail sales drop 6%. According to Fran O'Hagan, President of Pied Piper Management Co., LLC, "Today's shoppers ... Read More >

» View PDF of Article (1 MB) PDF Document


Powersports Business The truth behind Mr. Customer Service salesperson

Powersports Business
The truth behind Mr. Customer Service salesperson

December 2008

As the old saying goes, “You don't know what you don't know,” and along those same lines you can't see what you can't see. An external, fresh prospective of the actual experience you're providing to your prospects gives you the ability to uncover what you're unaware of that could be costing you sales. This is where Pied Piper's Prospect Satisfaction Index (PSI) Evaluations come in. I've used the data from these evaluations as the basis for many ... Read More >

» View PDF of Article (381.1 KB) PDF Document


Site Navigation
Printed: October 31, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.