Las Vegas Sun
Ducati grows U.S. business by better relating to customers
May 2009
Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock ...
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