Motor Trend
Car Shopping? Study rates best, worst automaker dealers
July 2008
When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve.
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Auto Remarketing
Dealers Improving Shopper Satisfaction Levels
July 2008
If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.
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Powersports Business
Focusing on the fundamentals: Motorcycle industry companies have room to improve
July 2008
A 2008 national survey showed the motorcycle industry has room for improvement in traditional customer service areas, including simple tasks like greeting customers and conducting follow-ups.
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Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study
Acura, Jaguar, Lexus and Saturn ranked highest in 2008
June 2008
Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent hired anonymous shoppers into ...
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Press Release: 2008 Pied Piper PSI® U.S. RV Industry (Class A) Study
Winnebago’s Itasca Brand Dealerships Achieve Highest Ranking
June 2008
Winnebago's Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index® RV Industry (Class A) Study, which reported rankings by brand, as well as measurement and benchmarking of 50+ different aspects of the RV sales process. Unique among U.S. motor vehicle industries is the fact that most RV dealerships carry multiple RV brands, often with more focus on product offerings than on the brands ...
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RV Business
RV Study Gauges Retail Experience for 'A' Brands
June 2008
Winnebago’s Itasca brand RV dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. RV Industry Class A Study, one of a series of annual national benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat.
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Dealernews
When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm
May 2008
Motorcycle dealer salespeople ask for the sale only 45% of the time. What’s even worse is that they ask for a customer’s contact information only 38 percent of the time. So say the results of a second annual study by Pied Piper Management Company.
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Motorcycle Product News
Prospect Satisfaction Study Findings Harley-Davidson Salespeople Take Top Spot
May 2008
Harley-Davidson dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping in dealerships like yours. The independent study evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands.
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Motorcycle.com
H-D Salespeople Top Consumer Survey
April 2008
According to a recent study which measures how consumers are treated when shopping for a new vehicle, Harley-Davidson dealerships rank first among motorcycle brands.
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Powersports Business
National Study Measures Industry's Sales Force
April 2008
Company evaluates retail shopping experiences from more than 800 dealerships across the United States. Motorcycle dealership sales personnel are more likely to determine a shopper's price range and ask how a vehicle will be used and by whom. On the other hand, they're less likely to mention product features unique from the competition and provide compelling reasons why a consumer should buy now.
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