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Motor Trend Mercedes Dealers Ranked Highest, Secret Shopper Survey Finds

Motor Trend
Mercedes Dealers Ranked Highest, Secret Shopper Survey Finds

July 2011

When it comes to the car buying process, the car pretty much does all the work, pulling in buyers with its impressive MPGs, like the Chevrolet Cruze or Ford Fiesta, or making them drool with offerings of the turbo inline 6 in the BMW 1M. Even completely new and fresh designs like the Kia Soul and completely redesigned models like the Hyundai Elantra are enough to entice buyers— all that's left is to seal the deal. But which dealerships leave ... Read More >

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Motor Trend Mercedes Scores Top Dealer Marks; Most Brands Improve Over Last Year

Motor Trend
Mercedes Scores Top Dealer Marks; Most Brands Improve Over Last Year

July 2010

A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of ... Read More >

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MOTOR TREND Mercedes-Benz, Lexus Lead Dealer Shopping Satisfaction Survey

MOTOR TREND
Mercedes-Benz, Lexus Lead Dealer Shopping Satisfaction Survey

July 2009

Mercedes-Benz and Lexus lead a survey designed to rank the new car shopping experience with or without a vehicle purchase. Following the two luxury makes are Jaguar, Saturn, and Land Rover. All Ford and Chrysler brands fell below the study's industry average. The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on ... Read More >

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Motor Trend Car Shopping? Study rates best, worst automaker dealers

Motor Trend
Car Shopping? Study rates best, worst automaker dealers

July 2008

When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve. Read More >

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Printed: November 21, 2024

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