Dealernews
When Sales Drops the Ball: Dealer personnel ask for the sale less than half the time, say secret shoppers dispatched by research firm
May 2008
Motorcycle dealer salespeople ask for the sale only 45% of the time. What’s even worse is that they ask for a customer’s contact information only 38 percent of the time. So say the results of a second annual study by Pied Piper Management Company.
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Motorcycle Product News
Prospect Satisfaction Study Findings Harley-Davidson Salespeople Take Top Spot
May 2008
Harley-Davidson dealerships ranked highest in the newly released 2008 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping in dealerships like yours. The independent study evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands.
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Motorcycle.com
H-D Salespeople Top Consumer Survey
April 2008
According to a recent study which measures how consumers are treated when shopping for a new vehicle, Harley-Davidson dealerships rank first among motorcycle brands.
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Powersports Business
National Study Measures Industry's Sales Force
April 2008
Company evaluates retail shopping experiences from more than 800 dealerships across the United States. Motorcycle dealership sales personnel are more likely to determine a shopper's price range and ask how a vehicle will be used and by whom. On the other hand, they're less likely to mention product features unique from the competition and provide compelling reasons why a consumer should buy now.
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Powersports Business
Powersports faring worse than auto industry with online shoppers
April 2008
The motorcycle industry is faring far worse than the auto industry in reaching internet shoppers in a timely manner, according to studies conducted by the company behind the 2008 Pied Piper Prospect Satisfaction Index. When motorcycle dealerships were contacted by email or over the internet, only 30 percent of them responded to shoppers within 24 hours. In contrast, a separate study, also done by Pied Piper Management Co., shows 72 percent of ...
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Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study
Harley-Davidson Dealers Keep Highest Ranking
April 2008
Harley-Davidson dealerships kept the highest ranking in the study, which evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands. Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper’s experience contacting the dealership separately by telephone and by internet ...
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Powersports Business
Industry Comparison Shows Sales Flaws
January 2008
A company that has examined the sales processes in the powersports, auto and RV industries has found the motorcycle industry significantly trails its counterparts in simple sales processes. That conclusion, reached by a management consulting company that works with Ducati North America and Victory, is good news for an industry that is likely to be down in retail sales for 2007 compared to the previous year. If dealerships can improve sales ...
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Hyundai Dealer Newsletter
Are Your Sales Associates Selling Too Hard… or Not Hard Enough?
October 2007
"The customer is king" is the oldest and truest cliché in the book. Before a stranger becomes a customer, however, he or she is first a prospect. 75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership. So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.
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Powersports Business
Ducati seeks to build on its brand name
September 2007
For a new dealer evaluation and incentive program, Ducati used Pied Piper Management Company’s “prospect satisfaction index” rather than customary customer satisfaction scoring. Ducati CEO Michael Lock said Ducati opted against using the more common measuring stick—customer satisfaction surveys—because “it’s creating the wrong type of relationship between the dealer and the customer.” Lock said such surveys put pressure on dealer staff to ...
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RV Business
New Service Keys on Consumer Class A Shopping Experience
September 2007
The Pied Piper Prospect Satisfaction Index allows RV manufacturers and RV dealers to order evaluations of dealerships to see how the performance of their salespeople compares to the RV industry national average, and to the national average of other same brand dealerships.
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